RYA Scotland is a membership organisation and governing body for sailing and boating, making life on the water accessible, inclusive, and inspiring for everyone. From newcomers to elite athletes, RYA Scotland plans, runs and delivers programmes of activity, protecting the rights and promoting the interests of the boating community.
For the past 10 years, we’ve supported them creatively, through design of publications, marketing literature and shaping the visual identities of major initiatives and events.
Their current strategy, People, Places and Communities, reflects a creative partnership that is stronger than ever —combining bold design with clear brand messaging to reflect the benefits of boating for wellbeing, the environment, and the community.
Inclusivity is at the heart of RYA Scotland’s mission. We’ve been proud to play a part in bringing that to life through the ‘Pioneer Project’ which unites volunteers to champion sailing participation among women and girls.
We’ve also supported in branding the ‘On the Water’ podcast, which shares the voices of sailors, volunteers, and innovators across Scotland.
Our creative partnership continues to thrive, with our focus on making a positive impact through impactful creative and bold eye catching design – encouraging participation, championing inclusivity, and helping Scotland’s boating community grow stronger year on year.
Project scope and details
- Annual report design
- Strategic report design
- Event branding
- Campaign brand creation
All copywriting by Ida Maspero
