Beyond borders: taking Scotland’s salmon to the world.

From Scotland’s cold, clear waters to dining tables in over 24 countries, Scottish Sea Farms has built a reputation for supplying premium salmon. Their approach blends long-standing expertise with forward-thinking sustainability, caring for not only the fish, but the environment, and the communities around them. As part of their reputational storytelling, the Scottish Sea Farms sales team frequently attends trade shows and expos to attract new customers and meet up with existing clients to celebrate their ongoing partnerships.

Our role in this project was to capture the story and essence of Scottish Sea Farms, and then bring it to life on the designs for their exhibitor stand and supporting collateral for Seafood Expo Global in Barcelona — the world’s largest seafood trade fair. The stand’s success at the Expo marked the beginning of a seven-year partnership, with a strong presence at the flagship event each year. Together, we’ve helped shape an event experience that not only excites potential new customers but also strengthens the loyalties and brand narrative for existing clients.

Project scope and details

  • Advertisement
  • Photography
  • Strategy

All photography by Craig Stephen
craig-stephen.co.uk